60 Content Ideas for Social Media Growth

I'm so glad you asked. A viral post is one that people actually stop and CONSUME (AKA taking the time to read, swipe, or watch). You grabbed their attention, and they wanted to spend time on your post.

A successful post typically fulfills the goal of entertaining, inspiring, educating, OR converting.

EVERY. SINGLE TIME I write a post, I ask myself 3 questions...

Who does this post serve, and how?

Am I inviting them into the story and trying to get them to engage with me?

What is my call to action (or CTA)?

A great caption makes your followers feel seen and makes them want more. It's relatable and engaging.

And with each call to action, you’re attempting to establish a result.

Focusing on the desired result allows you to let go of vanity metrics and focus on things like :

What is the The Anatomy of a GREAT post...

0 1: You Have a Goal

You're entertaining, educating, inspiring, and/or trying to convert your audience

0 2: Your HOOK

Make me want to hit "read"more"—this is hard. I'm going to share a bunch of great hooks below.

0 3 . VISUALLY APPEALING

Your video is well lit (natural light is best) or your post is thoughtfully designed in Canva.

0 4 THE ASK OR CTA

You don't get what you don't ask for (engagement!). Encourage them to reply!

60 Post, Reel or Caption ideas...

1. (insert number) problems everyone has with (insert topic )

2. The hidden mystery behind (insert topic )

3. Interesting facts I bet you didn't know about (insert topic )

4. How you can improve (insert topic) in one week

5. (insert number) ways to make (insert topic) easier

6. Don't fall for this (insert topic) mistake

7. How to make (insert product) stand out with (insert product )

8. The secret of successful (insert topic )

9. (insert number) you can reinvent (insert product )

10. ( insert topic) for beginners

11. ( insert number) ways to learn everything about (insert topic )

12. The number one reason you need (insert topic)

13. ( insert number) ways to reinvent (insert topic )

14. How to handle every (insert challenges) with ease

15. Are you making these (insert topic) mistakes

16. ( insert number) myths about (insert topic )

17. A surprising way to help you (insert topic )

18. Revolutionize (insert topic) with these simple tips

19. Avoid these (insert numbers) mistakes

20. If you do not (insert topic) now, you'll regret it later

21. ( insert numbers) secrets you didn't know about (insert topic )

22. ( insert number) thing you need to do about (insert topic )

23. Turn your (insert topic) into a selling machine

24. ( insert number) questions answered about (insert topic )

25. Why my (insert topic) is better than yours

26. Top 10 tips about (insert topic )

27. OMG! The best (insert topic) ever !

28. Quick and easy fixes for your (insert topic )

29. How to improve your (insert topic) in 60 min

30. Why (insert topic) is the only thing you really need

31. The hard truth behind (insert topic )

32. Why I started my (insert topic )

31. ( insert business name) and my success story

32. How (insert topic) helped me keep going

33. How I went from (insert adjective) to (insert adjective) in one year only

34. The real story behind (insert business name )

35. From (place you were at a few years ago) to a successful (business service/product) business

36. The most significant lessons I've learned in life

37. 5 things having my (insert business service/product) business taught me

38. My best advice if you are (insert topic

39. What I love the most in my business...

42. How I made my way to the top.

43. The (insert number) advice I wish I had before to get started

44. The biggest mistake I have made while building my (insert business service/product) business

45. How building my business made me the person I am today.

46. What I would tell my (insert number) old self

47. How I turned my greatest fear into a successful business asset

48. What I would do if I had to start from zero

49. The greatest tips I can give you if you are starting an (inset business service/product) business

50. Things I would do differently in my business

51. What I studied VS what I do now !

52. The most essential thing in my business

53. What did it cost me to become a business owner

54. What I wish I'd focused on sooner

55. The most important decisions I have made for my business

56. The reason why I (add something you do in your business or personal life )

57. The one person that matters the most in my life at the moment

58. The thing I am most proud of at the moment

59. The most challenging lesson I have learned in my business

60. My greatest achievement so far...

So, what do you think?!

I know, I know, it’s a lot of content ideas, and some may feel right and others may not. But remember:

It’s not about being perfect; it’s about having a plan of attack!

Over the years, in my journey, I’ve learned that I have to have a system and strategy in place in order to keep moving forward. So as you get your Instagram moving, give yourself grace as you figure it all out.

Take your time, work through it, and don’t be afraid to test different things out.

There are no failures in business, just experiments; some yield excellent results.

Others? Not so much. It’s all part of the journey!